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December 14, 2007
Sony's wind-up camera
Sony's 'Twirl N' Take' camera.
Picture: AFP
Sony unveiled its "Twirl N' Take" wind-up camera at the Eco Products expo in Tokyo yesterday. Still only a prototype, the camera joins a range of Sony products designed to be environmentally friendly. Shaped like a pizza-cutter, the user has to charge the camera by rolling it across a surface for 15 seconds to take a photo.
While many will scratch their heads and ask 'So what's the point?', I think Sony deserves some credit here. Few Japanese companies are treating the issue of environmental responsibility seriously. Hopefully these first tentative steps by Sony towards developing environmentally friendly consumer products will be followed by other Japanese companies.
More information at Electronista and Engadget.
Posted by Marcus at December 14, 2007 12:18 PM
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